The first step is always the same; Understand what is it really that you want to sell; a material product? A service? Added value of some sort?
This is extremely important as it will determine the rest of your plan, the milestones, where the advertising will be, how it will be done, and so on.
It is very hard to focus, in this industry, given the endless environment, competition, distractions and so on. More than once you will encounter yourself drifting off to some cool idea you have seen while searching for something online.
Focus Focus Focus – you have been warned.
